Course Training Modules for Digital Marketing
Module 1: Introduction to Digital Marketing
Overview of digital marketing
Importance and benefits of digital marketing
Key components of digital marketing
Understanding the digital marketing landscape
Module 2: Website Planning and Development
Importance of a website in digital marketing
Steps to planning and developing a website
Introduction to Content Management Systems (CMS)
Basics of user experience (UX) and user interface (UI) design
Module 3: Search Engine Optimization (SEO)
Basics of SEO and its importance
On-page SEO techniques
Off-page SEO strategies
Keyword research and analysis
Using tools like Google Analytics and Google Search Console
Module 4: Search Engine Marketing (SEM)
Introduction to SEM and its components
Understanding Google Ads and Bing Ads
Setting up and managing PPC campaigns
Keyword bidding strategies
Measuring and optimizing SEM performance
Module 5: Content Marketing
Importance of content in digital marketing
Types of content (blogs, videos, infographics, etc.)
Content creation strategies
Content distribution and promotion
Measuring content marketing effectiveness
Module 6: Social Media Marketing (SMM)
Overview of social media marketing
Key social media platforms and their uses
Creating and managing social media profiles
Developing social media marketing strategies
Social media advertising and analytics
Module 7: Email Marketing
Basics of email marketing
Building and managing an email list
Designing effective email campaigns
Personalization and automation in email marketing
Measuring email marketing success
Module 8: Affiliate Marketing
Understanding affiliate marketing
Setting up an affiliate program
Choosing the right affiliates
Tracking and measuring affiliate performance
Best practices for affiliate marketing
Module 9: Online Reputation Management (ORM)
Importance of online reputation management
Techniques for monitoring online reputation
Strategies for managing and improving online reputation
Handling negative reviews and feedback
Tools for ORM
Module 10: Analytics and Data-Driven Marketing
Introduction to web analytics
Setting up Google Analytics
Understanding key metrics and KPIs
Analyzing and interpreting data
Using data to inform marketing strategies
Module 11: Mobile Marketing
Overview of mobile marketing
Creating mobile-friendly content
SMS and app-based marketing strategies
Mobile advertising and targeting
Measuring mobile marketing effectiveness
Module 12: Advanced Digital Marketing Techniques
Introduction to influencer marketing
Video marketing strategies
Podcast marketing
Using AI and machine learning in digital marketing
Future trends in digital marketing
Benefits of Digital Marketing Training at TechQRT
Expert Instructors: Learn from experienced professionals with extensive knowledge in digital marketing.
Comprehensive Curriculum: Covers all essential aspects of digital marketing from basics to advanced techniques.
Hands-on Projects: Practical experience through real-world projects to build a strong portfolio.
Latest Tools and Technologies: Stay updated with the current trends and tools in the digital marketing industry.
Flexible Learning: Options for online and in-person classes to fit your schedule.
Career Support: Career counseling, resume building, and interview preparation to help you land your dream job.
Networking Opportunities: Connect with peers and industry professionals through our community events and forums.
Post-Training Support: Access to resources and support even after the training is completed.
Career Opportunities After Course Completion
Digital Marketing Specialist
Develop and implement digital marketing strategies
Manage online marketing campaigns and analyze performance
SEO Specialist
Optimize websites to improve search engine rankings
Conduct keyword research and implement SEO best practices
Content Marketing Manager
Create and manage content marketing strategies
Oversee content creation and distribution
Social Media Manager
Develop and execute social media strategies
Manage social media profiles and engage with audiences
PPC Specialist
Create and manage pay-per-click advertising campaigns
Optimize ad performance and ROI
Email Marketing Specialist
Design and execute email marketing campaigns
Manage email lists and analyze campaign performance
Affiliate Marketing Manager
Develop and manage affiliate marketing programs
Track and optimize affiliate performance
Digital Marketing Analyst
Analyze data and metrics to inform marketing strategies
Use tools like Google Analytics to measure campaign effectiveness
Marketing Consultant
Provide expert advice on digital marketing strategies
Help businesses optimize their online presence
E-commerce Manager
Oversee online sales and marketing for e-commerce platforms
Develop strategies to drive traffic and increase sales
Completing digital marketing training at TechQRT equips you with the skills and knowledge to pursue various roles in the digital marketing industry, opening up numerous opportunities for career growth and advancement.